
You’ll have to excuse me if my vanity gets the best of me but when it comes to getting off my bike and walking into Starbucks to get my caffeine fix… I’d rather not be a hot sweaty mess and blind as a bat. You and I both know, there’s a time and a place for hot and sweaty!
Have you ever heard of the Sweat GUTR™? If you haven’t heard of it you’ve surely seen the ads on Facebook and several other popular websites. In any case, I’m here to tell you first hand this simple device actually works! Up until recently I had been seeing the ads for the Sweat GUTR™ everywhere but never paid to much attention or clicked on any of the ads. As chance would have it I was passing by the Sweat GUTR™ booth at Interbike a few weeks ago and stopped to ask, what is this Sweat GUTR™ all about?
Luckily for me the person I asked was none other than president and founder Erick P. Flatt. I shook Erick’s hand and told him jokingly I had seen the ads for Sweat GUTR™ everywhere and all over my Facebook account, he couldn’t have been more delighted. Erick then went on to explain the technology behind this simple practical device that has everyone saying… “why didn’t I think of that”!
Erick then pointed out that Old Man Winter is right around the corner and a lot of people (not fortunate enough to live in SoCal like myself) will be making the transition to cycling indoors. Here’s what he had to say.
Riding indoors this Winter
Indoor cycling classes are becoming increasingly popular, especially during the winter months. Whether you’re participating in a cycling class at your local bike shop’s clinics, riding on rollers or an indoor trainer with cycling buddies in your garage, indoor cycling can be a great way to stay in shape during the winter months. However, working up a sweat takes on a whole new meaning when cycling indoors. Most cyclists will drape towels over their handlebars or use bike bras to protect their bikes from the endless sweat. Even cyclists that don’t normally perspire much will drip with sweat while cycling indoors and those of us that are real sweaters will pour buckets of sweat. Needless to say saturation becomes an understatement and cloth sweatbands don’t stand a chance of keeping our eyes clear and dry.
Thinking about using a hat or bandanna? Sixty percent of your body heat escapes through the top of your head. Do you really want to trap all that heat and add to that steam bath feeling?
Enter the Sweat GUTR™ sweatband. Channeling sweat away, your eyes stay clear and dry. Since the GUTR™ is nonabsorbent, you never have to worry about it saturating like cloth sweatbands.
The GUTR’s very small profile allows heat to freely escape off the top of your head to help keep you cooler. And, when you’re done cycling the GUTR™ is basically dry and not a soggy mess to deal with. After a quick rinse to remove any salt residue, the Sweat GUTR™ is ready for your next training session.
Echo’s sweaty testimony
So needless to say after chatting up Mr. Flatt (and learning more about sweat than I ever thought I’d learn), before parting ways he gave me a GUTR™ to try for myself. I was a bit skeptical, having been the punchline for many jokes in the past because of my excessive sweat (and funk)… I was thinking to myself this is too good to be true.
Unfortunately the Sweat GUTR™ didn’t do anything for my body funk after 2 hours of trail riding but it did keep the sweat out of my eyes and face! I’m also an avid tennis player so I took it out on the tennis court with me and by George if I didn’t have one of the best games of my life! Tennis is 99% mental, I don’t know if it was me thinking I had an edge with the Sweat GUTR™ or if I just thought I was too cool because nobody else had one… either way I kicked some tennis rear-end while wearing the Sweat GUTR™.
If you haven’t gotten the message already… go get the Sweat GUTR™ it will definitely prove useful, comfortable and you’ll be the envy of all your friends. You can buy the Sweat GUTR™ at any major sports retailer or go online here.
Video demo
Website Sweat: www.sweatgutr.com
Facebook Sweat: Coming soon.
Twitter Sweat: Coming soon.










Ritchey WCS Carbon WheelsThese and all Ritchey products are made according to the Ritchey Fit Logic philosophy that “the best performance is achieved when a bike fits the unique and individual dimensions of the rider.” This exactly the kind of custom fitting that the new Fit Logic poster facilitates. It gives a Ritchey dealer a new tool to help customers dial in the fit of their bikes. The poster’s new visual presentation of the fitting system demonstrates how the stem, handlebars and seatpost can be adjusted to meet an individual rider’s needs.




