I ran across an advertising campaign today for Sustrans, up to this point I had never heard of Sustrans, as it turns out they’re doing great things in the way of sustainability and environmental awareness. Sustrans is the UK’s leading sustainable transport charity. With Sustrans people choose to travel in ways that benefit their health and the environment.

Sustrans aims to:

• reduce the environmental and resource impacts of transport
• enable people to choose active travel more often
• provide car-free access to essential local services
• create streets and public spaces into places for people to enjoy.

Check out Sustrans latest ad campaign to raise awareness and garner support for their cause. I can only hope more programs like this keep popping up around the world and here in the United States. For more info on Sustrans check out the website here.

For more info on Sustrans check out the website here.

When it comes to advertising in the cycling world these days advertisers are thinking outside the box and out doing one another week after week.

Relative to other sports, cycling is considered to be in the upper echelon of the sporting world. I consider cycling to be one of those sports marketed similar to the likes of tennis or golf where you see an extra tier or two of higher end products because the sport is marketed mainly toward individuals. Basically we all want to look cool and have the newest, greatest and latest. With that said you can be assured that advertisers are doing everything they can to get your attention and outfit you with their products.

Most advertisers will go the normal route and find a popular rider to sport their fancy new gear but every so often you find an advertiser that finds a way to market their product sans a Tour De France winner or nationals champion.

This newest ad campaign from SKINS shows how you can advertise a product without a rider, showcasing only the product itself and a bucket full of creativity. If you look at the ads closely you will see that the rider is riding so fast (thanks to the aerodynamics of their helmet no doubt) that hitting a bug is like going as fast as a bullet.

Some might question the durability of the helmet because a bug smashed through the helmet but the point is that you’re actually going that fast… fast enough for a bug to break through like a silver bullet to a werewolf!

In any case it’s nice to see a little creativity go into an ad instead of taking the typical route of finding the hottest rider at the time and dressing him or her up like Ken or Barbie on wheels and slapping a podium bottle in their hands.

Kudos to the Furnace ad agency of Sydney, Australia for coming up with this creative and unique idea for SKINS.